Keyword Research: The Ultimate Weapon To Win Over Competitors

If you own a website, you would’ve done some basic keyword research. Keyword research is the first step of the ladder when it comes to reaching the target audience. You must also remember that it is not a one-time deal, and should be done regularly.

Make Keyword Research a daily habit just like all other healthy habits you might follow in daily routine. There is no such hype behind this term. It’s all based on your analytical skills and facts. KS requires more of your time than money.

The Role Of Keyword Research

The internet is the only channel/medium for reaching out to a large number of people. Data suggests that almost 50% of the world's population gets directly influenced by the Internet. Not just one, but there are millions of websites and businesses that use the Internet to run their work.

To stand out from all the competitors, Keyword Research plays a very important role. Before into further details, let me explain it with an example.

Most of us have used Google Maps. We search for, say Reebok Store. There will be many search results that will show different Reebok Stores situated at different locations. Now we will enter another word that would make search results, Reebok Store in Delhi. The results would reduce and now you will only see Bata Stores that are situated in places inside Delhi.

This is how the keyword works. In the above example, Reebok Store, and Reebok Store in Delhi are keywords that will influence the search results. Similarly, a user looking out for news related to any topic would enter related words (Keywords) to get complete confirmation.

If your website has the information related to keywords entered ad if the content is SEO optimized, the search results would show your website’s content on the top.

We also know that many websites want to be on the top. Hence, it becomes really important for you to identify the most suitable keyword that should be accurate enough to bring your target audience to your website.

This is where Keyword Research plays a very important role. It helps you to find the best keywords related to particular information. Keyword research is the next step in Competitor's Research. It is where you make a list of competitors and note down the keywords that are ranking their websites.

The importance of keyword research can be summed up in the following points:

• Ranks the website to the top
• Attracts more target audience
• Creates brand awareness
• Eliminates competitor’s risk
• Gives identity to the website, etc

Keyword Research: How Difficult Is It?

So far, we have only discussed the importance of keyword research. Not you might be interested in knowing the difficulty involved in the process. Well, frankly speaking, Keyword Research is a very crucial task. The performance of your website depends mostly on the Keyword.

Hence, finding the most suitable keyword is as easy as it might seem. If you want to find the best keyword, you would have to undergo different methods to finalize a particular keyword that would rank your website.

Following are a few steps involved in Keyword Research:

• Identifying Competitors
• Shortlisting competitors based on their scale
• Finding Keywords that rank these competitors’ websites
• Shortlisting these keywords based on their PPC, rank, etc.
• Selecting whether to use broad or long-tail keywords
• Using keywords in the content

Laavya Digital: We Make Keyword Research Easy for You

As mentioned above, Keyword Research is not an easy task. There are many technicalities and difficulties that one might face. Laavya Digital has an expert team of individuals who have years of experience in doing Keyword Research and giving out Keywords that would rank your website to the top.

We analyze all your competitor’s trending keywords, find the best among them, and then give you only keywords that could rank your website. Apart from doing Keyword Research, we also excel in content marketing that could increase brand awareness.